The lingerie industry is streets ahead of fashion when it comes to catering for the growing size of the UK’s boobs. With many brands that offer bras up to a KK cup – and cups sizes as big as N available from some retailers – the fuller busted lady now has a lot of choice of bras. But not so much when it comes to clothes that fit beautifully over those bras.
That’s not to say there aren’t options. Large cup lingerie retailer Bravissimo set up Pepperberry a couple of years ago aimed at exactly this market, and Figleaves followed suit earlier this year with its DD plus clothing range. And there are others out there, one of which is Made in Preston, which launched in January.
Offering clothing, lingerie and swimwear specifically designed to give busty women fashion-forward, well-fitted styles that flatter their figures, Made in Preston is, as the name suggests, designed and manufactured in Preston. Sizes range from 8-16, designed to fit cups sizes from a 26DD to a 38G, with fittings up to a J cup available in back sizes 26-30.
The clothing range is full of attitude, and the current collection plays heavily on the latest high street trends, so there’s loads of tartan, leather, bright colours and, perfect for Christmas, sequins!
The brand has a size calculator on its website to enable customers to find their perfect Made in Preston fit – fit, fab or foxy. Simply enter your dress size and yoru bra size, and the calculator lets you know which shape to select.
Right now, for a limited period, new customers will also get 50% off their first clothing order (offer excludes lingerie). This will be automatically applied at checkout – the perfect excuse for a bit of retail therapy!
View the entire range on the Made in Preston website or check our some of the highlights in our gallery.