Lorna Drew wins Prima maternity lingerie award

Lorna Drew wins Prima maternity lingerie awardLorna Drew Nursing Lingerie has won the gold award for maternity lingerie from the Prima Baby Awards.

The awards are judged by a team of parenting experts and real-life mums and dads and aim to identify the best products on the market for parents and parents-to-be across a number of categories from push chairs to toys, holidays and clothing.

The panel tested out Lorna Drew’s Alexa maternity and nursing bra in both the ice blue and animal print designs, judging it both on practicality and functionality as well as aesthetics.

The bra is suitable for wear from four months into pregnancy and throughout breastfeeding and is available up to a 38J. It is designed with a flattering shape and fashionable design, and is made from 100% cotton for comfort. The bra has a lower neckline, slimmer straps and a unique clasp that allows it to be adjusted to over three cup sizes.

The Prima panel were suitably impressed and made the brand their gold winner in the maternity lingerie category. Cake Lingerie’s new maternity sports bra came in silver position with the Boob Fastfood Bra in bronze.

‘Producing the very best maternity and nursing lingerie for mothers is what drives our brand, and this is an achievement we are very proud of,’ said founder Lorna Drew. ‘But we don’t plan on resting, with new and exciting lingerie developments due to launch for AW2015 we are looking to develop and build our brand portfolio.’

The Alexa nursing bra is available from LornaDrew.com in sizes 30-38 B-J and costs £39.

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