Sam Faiers is the face of Ann Summers’ new collection

Sam Faiers for Ann Summers Sexy for You campaignSam Faiers is the face of the new Ann Summers Sexy Lace lingerie collection that went on sale at the end of July. The TOWIE star is the first celebrity that the retailer has worked with for several years and stars in the Sexy for You campaign to promote the range.

The collection aims to offer women sexy lingerie that is comfy and wearable every day, which is exactly what Sam Faiers says she looks for in her lingerie, describing it as her ‘ideal underwear set’. The reality TV star also reveals she has long been a fan of Ann Summers and says it is a favourite choice both when she’s buying for herself or receiving gifts.

Ann Summers described Sam as ‘the only woman for the job’, saying her ‘stunning figure, fun, fearless attitude and fashion business credentials’ make her the perfect fit for the new collection.

Sexy Lace offers four bra shapes – a plunge bra, balcony bra, padded T-shirt bra and underwired bra – all made from pretty lace and available  in sizes 32-38 A-G. Matching brief styles include shorts, thongs and Brazilian briefs plus there’s also a suspender belt. The lingerie comes in cute colours such as red and turquoise as well as staples like black and white.

Sam says of the collection: ‘The Sexy Lace collection is perfect to take you through from day to night – practical enough that you can wear it under your work clothes but still sexy enough to flaunt. The four different bra shapes mean there’s a style to suit everyone – my favourite is the plunge, as it gives me great cleavage and support.’

See Sam talking about the new collection in this video.

The collection is also very affordable, with bras priced at just £20 each, or £30 for two, while briefs are £8 each or two for £12. Sexy Lace is available now via the Ann Summers website. Here’s some of the highlights.

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