Fashion designer Marios Schwab has launched his first lingerie collection with Asos Inc and according to Asos Fashion Director Caren Downie, if anyone is destined to design lingerie ‘It’s Marios’. And with a lingerie engineer father, it seems Marios was destined to go down the same path.
The spring/summer collection has been launched in partnership with the online retailer’s growing designer platform Asos Inc and has strong influences from the designer’s ready-to-wear collections.
The London-based designer’s debut line is called Kallisti – which translates as ‘for the fairest’ in Greek – and it was unveiled during London Fashion Week in September 2012 with a performance by Parisian cabaret Crazy Horse. The line consists of 40 pieces, 25 of which launched in November 2012 on Asos while the rest launched at the end of January 2013.
Covering everything from basics to lace garments and real statement pieces, Kallisti is a fusion of function and style.
Colours include berry, mustard, midnight blue and red, and pieces feature mesh and metal plating along with taffeta, sequins, latticework and lace. Highlights from the collection released in November include a sequin set inspired by a dress from the mainline Marios Schwab collection. Another features a spider’s web motif for a sophisticated rock chick vibe, while a studded bustier would be just as at home worn as evening wear. There’s also a metal bra that is one of the signatures of the mainline collection that Marios has translated into his lingerie range.