Michelle Mone is Tesco’s Bra Queen

Michelle Mone's Bra Queen for Tesco

Photo: Dan Kennedy

Ultimo founder Michelle Mone has unveiled her second Bra Queen lingerie range for Tesco, offering cleavage boosting bras for as little as £12.

The underwear range, which is exclusive to Tesco, first launched in 2011 and claims to offer offer quality lingerie at affordable prices. Prices start at just £6 for briefs.

As befits the current love affair with all things vintage, Michelle has taken her inspiration from bygone eras, using satin, lace and embroidery in a soft palette of pale pinks and blues as well as classic white and black.

The 35-piece collection includes padded and non-padded bras in cups sizes from B to G, while matching coordinates are sized from 8-18. It is available to buy online and at selected Tesco stores.

Now, we’ll admit to being a little sceptical about this collection, but we’re curious enough to consider picking up a couple of pieces to see what we think. And we’d be interested to hear from any of you who have bought from the Bra Queen range about whether it lives up to its affordable luxury label. Please let us know.

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