Triumph Lingerie has opened a new flagship store in Bluewater shopping centre, Kent, as part of the brand’s strategy for retail expansion.
The new store is all about communicating Triumph’s heritage, craftsmanship and expertise to consumers, and combines an extensive product range with an enhanced fitting service to deliver ‘the most genuine experience of the brand’.
Shoppers will be treated to some exclusive styles in addition to Triumph’s seasonal collections, and the store is designed to offer a personalised shopping experience. The Dress Up area features eye-catching styles and the latest collections, while the Dress Down area showcases more everyday products.
Fittings are central to the concept, taking place in themed ‘mirror rooms’ which tie together the brand’s heritage and its recent innovations and promise to provide the fitting experience in ‘absolute comfort’. And the brand is also investing in intensive training for its fitting staff, the Insightful Tailoresses, to ensure that customers find their perfect fit.
The new store opens on 28 March, and Fashion Bust newsletter subscribers will have the chance to win one of five £50 vouchers to spend in the store. Sign up to our newsletter now and make sure you don’t miss out!