The King’s Road Sporting Club is the swimwear shop of choice for the Fashion Bust team. Specialising in Australian brands such as Seafolly and Jets as well as exclusive labels that you won’t find anywhere else in the UK, the shop not only has a fantastic selection of swimwear, beachwear and accessories, but also knowledgeable staff who will help you find your perfect beach outfit.
So, when we wanted advice on what styles of swimwear suit different body shapes, we went along to the store and asked their head swimwear buyer Simone Barnes to take us through this season’s collections.
Many surveys have shown that most women are most worried about their tummies on the beach, one of the reasons that shaping swimwear has become so popular. But, if you don’t want to squeeze yourself into control wear on the beach, there are other things you can try.
‘Go for high-waisted bikini bottoms or swimsuits with ruching, such as the Jets 50s gathered one-piece with its side panel ruching (8-16, £129) and the Seafolly Goddess Maillot (£86),’ says Simone. Or you could try tankinis with a loose fit top, or adjustable bikini pants that give you the option of more coverage, such as the Jets Momentum Panel Skirtini Pants.
If you are curvier on your bottom half than your top, choose simple, block coloured brief styles and focus on colour and pattern on the bikini top. ‘Don’t be tempted to conceal a generous bum with big briefs or boy shorts,’ says Simone, ‘as the expanse of fabric just emphasises the size of your assets, and low cut briefs make legs look shorter. If you’re very self-conscious about your bum, try a skirted bikini or a swimdress instead.’
‘Tie side pants are a must for girls with bigger hips,’ says Simone. She recommends Seafolly’s Goddess side tie pants, £38. ‘They come in loads of colours and have a slightly higher leg. If you have a smaller bust, team these with the Goddess bandeau top which lets you show off your shoulders, while women with bigger busts should opt for the Fixed Moulded Halter Top with pleated cups. It gives a beautiful shape and goes up to a size 16.’
For bigger busts, underwired and cup-sized styles will give good support, and halternecks can be both comfortable and flattering. The best-selling brand at KRSC for bigger busts is Eda which goes up to a G cup, although at £103 for just a bikini top it might be a bit pricey for some. ‘But, if you’re a fuller bust girl and you want the support, it’s worth spending money on the top and buying a cheaper bottom as this season is all about mix and match,’ says Simone.
A new brand for the store this season Paolita, which has just launched swimwear in larger cup sizes. Simone recommends the Antibes Navy bikini, at £74 for the top and £70 for the pants.
Smaller busted women can take their pick of dainty triangle bikinis, halternecks and bandeaus, and plunging necklines, bright colours and patterns draw attention to the bust. You can also opt for padded bra-style cups, such as this Seafolly Harlow Tie Front Bustier with removable pads (£54), or add your own padding. KRSC sells a selection of swimwear accessories from Magic Body Fashions to help boost the bust.
Long and Lean
Long-legged, athletic girls can wear the cute boyleg styles that are so popular at the moment, as well as the sexy cut out styles, which help add curves – like this totally glam style from Aguaclara (£119). But if you have a longer body, it can be difficult to find one-pieces that fit and look good. Halternecks are the way to go, says Simone. ‘Forget the bandeau swimsuit, as you’ll be constantly pulling it up.’ Some brands do offer longer length swimsuits, but the choice is limited. KRSC stocks the Zoggs Ella Scoopback which has extra inches of fabric for a more comfortable fit. However, bikinis will often be more comfortable and better at making your body seem in proportion.
Finally, for those who to expose as much as possible to the sun, check out Luli Fama. You’ll only find this Cuban/Miami brand in the King’s Road Sporting Club, and its gorgeous, sexy bikinis are nothing if not skimpy. The brand’s signature is the ‘scrunch butt’ bikini bottom, which covers no more than is necessary, so you can tan as much as possible. The triangle top and brief will set you back £72 and £77 respectively.
The King’s Road Sporting Club only offers a limited selection of styles online. For the fantastic full product range and advice from the shop’s trained staff, head down to 38-42 King’s Rd London.