Boux Avenue to open a new store in Leeds

Bouxave-springsummer13Boux Avenue has announced the opening of its 18th lingerie store in the White Rose shopping centre in Leeds.

The new store will open on 23 April with the new spring/summer collection, a mix of pretty florals and oriental-inspired designs that feature frills, ribbon bows and sheer fabrics for a romantic spring feel.

Lingerie and nightwear comes in sizes 6-20 and in cup sizes 30A to 40H, and there’s a snug collection of loungewear to keep you warm until summer gets here.

Boux Avenue was started by Dragon’s Den star Theo Paphitis in 2011 (who previously owned La Senza) and sells a large range of lingerie, swimwear, nightwear and accessories (including some gorgeous-smelling hand cream that’s a favourite with Fashion Bust!) at high street prices.

Theo said: ‘Leeds is a fantastic city and we feel the perfect home for our next Boux Avenue store.’

If you’re nearby, get yourselves down to the new Leeds store when it opens for a complimentary bra fitting in the beautifully designed monochrome changing rooms. They even have different light settings so you can feel comfortable trying on lingerie without the harsh lights of usual changing rooms.

Visit to preview the collection.

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