H&M Beyoncé summer 2013 campaign images released

Beyoncé as Mrs Carter in H&M

Beyoncé as Mrs Carter in H&M

H&M’s summer 2013 campaign images showing Beyoncé posing in swimwear pieces she helped design have been released by the retailer.

Beyoncé, who kicks off her Mrs Carter World Tour today, is starring in the print and TV campaign as ‘Mrs Carter in H&M’, and doesn’t she look amazing?

Swim and beachwear pieces include a tie-dye bikini from the H&M for Water collection which sees 25% of sales donated to H&M for WaterAid.

In fact, from the campaign you’d be forgiven for thinking this is just a swimwear collection, but there are also summer garments such as sun dresses on offer.

H&M’s summer range launches in store at the beginning of May, and the TV commercial will be available to view in full online shortly at hm.com featuring Standing On The Sun, a new song from Beyoncé.

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