We love discovering new brands, and right now it’s boutique D plus swimwear label Hoola that is getting us all excited.
Hoola was launched in 2006 by Central St Martin’s graduate Lena Shawa, and the brand specialises in gorgeous and glamorous cup sized swimwear from 28-38 D to GG, with the focus on supporting, flattering and enhancing the fuller busted figure.
For spring/summer 2013, the collection has a distinctly vintage feel, with figure-hugging swimsuits, high-waisted bikinis and flirty trims some of the key looks for the season.
Look out for nautical prints, florals, graphic patterns and classic dots, all in a bright colour palette balanced with romantic pastel tones.
You can find selected styles from Hoola’s spring/summer 2013 collection in Selfridges on Oxford Street, London or online at www.hoola.co.