If you’re out and about in London, Birmingham, Manchester or Liverpool in May, you may find yourself accosted by a Freya Lingerie ‘style scout’ looking for fashionistas to snap for the brand’s Deco 365 competition.
If you’re a Freya fan you will no doubt have heard about the 365 Days of Deco campaign. Aimed at demonstrating the versatility of Deco bras, the competition allows fans to upload photos of themselves in their favourite outfit, supported by Deco, to the campaign’s Style Wall, with loads of cool prizes up for grabs.
And over the next month, Freya will be actively seeking new faces for the wall, as the brand takes to the streets of the UK’s major cities in its style hunt. Anyone scouted will have their photo snapped and will automatically be uploaded to the wall and entered in the competiton.
One lucky winner each month will receive a Deco set, while other prizes include the complete Deco collection each season, the chance to appear in the wall collage in quarterly print ads, and a £1,000 shopping spree with a stylist!
The street style hunt gets underway on Thursday 2 May in Chavasse Park, Liverpool, before heading to Bindley Place and Park Street in Birmingham on Thursday 9 May. Carnaby Street in London is the target for 16 May, and the hunt winds up in Manchester’s Northern Quarter on 23 May.
Follow @FreyaLingerie and #4cities4weeks for updates.