Freya Active partners with the Zest Challenge 2013

Freya Active underwired moulded sports bra in hot crimson

Freya Active underwired moulded sports bra in hot crimson

Anyone taking part in the Zest Challenge this year? It’s a women-only adventure race that takes place this Saturday 15June in Henley and next Saturday 22June in Derbyshire over a choice of 5km or 10km courses, and involves getting wet and muddy scrambling over obstacles.

If so, we hope you’ll be wearing a sports bra because you’ll certainly need one. But if you don’t want to take our word for it, sports bra brand Freya Active will be on site at the events to inform you of all the reasons you should be wearing one, as the brand has been chosen as the sports bra of choice for the challenge by Zest Magazine. So if you’re taking part, make sure you stop by and say hello.

Freya will also be showcasing its autumn/winter 2013 sportswear and swimwear collections at the events so you’ll have a chance for a sneaky preview of the new season’s lines. Among the new products for the coming season is the underwired moulded sports bra in an invigoratingly vibrant hot crimson, which we’ve definitely got our eye on.

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