D.HEDRAL launches bum-supporting bikini collection

Dhedral Woman Beach Anglefit Gia brief

The limited edition Gia bikini brief

There’s good news for beach bums this month (of the bikini-clad kind), with the announcement by D.HEDRAL of the launch of a line of women’s beachwear that aims to provide the perfect – and most flattering – fit by taking into account the size and shape of your bum.

The brand’s AngleFit technology uses three profiles that offer different fit and support for a ‘perfect second skin with figure-hugging precision and zero sag’. It certainly sounds like a good idea, especially the zero sag part!

The three profiles are 95 degrees (Full), 115 degrees (Average), and 135 degrees (Slim). Each size – sadly only XS/S and M/L for now – is available in each of the different fits, which are designed to enhance the natural shape of our bums

The collection is mix and match, so you can pick your ideal bottoms and match them with a range of top styles including halterneck triangles or the current hot style, the strapless bandeau. There’s also a limited edition line called Gia that features a contrast Y on the bum, and the line is based on the brand’s popular ‘Gigolo Joe’ brief for men.

Colours are bright and fun and include yellow, orange, violet and titanium, and the collection costs £53 for the standard Eva briefs, £59 for the Gia briefs, and £41 for the bikini tops.

The AngleFit bikini collection Beach Woman will be available online at dhedral.com from 19 June 2013.

The range is the latest launch from the brand, which also launched seamless men’s underwear last month.

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