It’s National Bikini Day!

July 5 is officially National Bikini Day, in celebration of the invention of the skimpy two-piece swimwear by French designer Louis Reard in the 1940s. And Louis’s first bikini was, apparently, very skimpy indeed.

So, on this day we celebrate the bathing suit revolution this French engineer brought about more than 60 years ago, and the wonderful bikini diversity we have today, from itsy bitsy triangles to high-waisted retro glamour suits.

If you’re still looking for your perfect holiday bikini, there are still plenty of lovely pieces available on the high street, and here are some of the current highlights. And South Beach Swimwear is marking this design milestone by giving away a bikini from its range to one lucky fan. Visit the brand’s Facebook page for more information.

Summer 2013 bikini collage


Left to right: Ted Baker’s Oil Painting Bikini, £45 for the top and £39 for the brief,; Tara Matthew’s Zeal One-shoulder bikini, £160 from Net-a-Porter; Taupe Tie-Dye Triangle Bikini, £28 from Topshop; Sophie Chevron Flower Bandeau Bikini, £19 for the top and £15 for the bottom; South Beach Swimwear; and Jette Multi-Coloured Ruched Triangle Bikini, £45 from






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