The market for luxury men’s underwear market just got a new player with the launch of a new line from Derek Rose, a nightwear and loungewear brand that believes it has made the most comfortable underwear for today’s discerning man.
Two years in development, the collection includes briefs, shorts, T-shirts and vests in pure cotton and cotton stretch fabrics in a variety of patterns and classic plain colours, many with contrast waistbands.
Derek Rose has introduced a number of its signature prints into the underwear collection including stripes and pin dots as well as more flamboyant paisleys and a rose star print which draws on the brand’s logo.
The boxer shorts also feature a patent-pending self-seeking magnetic closure to ‘make life easier’.
Prices start at £27 for the boxer briefs and £35 for the T-shirts and vests. You can view the collection online at Derek-rose.com.