New season sports bra update

Summer is a time when many of us revive our flagging exercise routines. Not only is the weather nice, but the desire to look a little more toned also increases as the amount of clothing we wear decreases. And you know what we’re going to say next – yes, always wear a sports bra! But remember, a sports bra is just like any other bra in that it wears out over time, so make sure you assess the fit of your bra regularly and buy a new one when you need to.

The good news is that if you do need to update your sports bra, now’s a great time to do it. Not only are there some exciting new products on the market this season, but some of the top sports bra brands have released new colours in their best-selling styles to brighten up your exercise routine. Take a look…

New sports bras

Active D+ Flexiwire, Shock Absorber

Active D+ Flexiwire, Shock Absorber

Shock Absorber has two brand new bras launching this summer. The first is the Active D+ Flexiwire bra designed specially for fuller busts. It has a high neckline for full coverage and support and a flexible underwire that moves with the body to avoid discomfort. The cups also have a minimum of seams and give a nice rounded shape, while breathable mesh panels in key areas and a high performance, moisture wicking fabric on the back mean you will stay comfortable even as you work up a sweat.

The Active D+ Flexiwire sports bra comes in sizes 30-40 D-G and 32-38 GG-H. It costs £25 from

Zipped Plunge Bra, Shock Absorber

Zipped Plunge Bra, Shock Absorber

We’re particularly taken with the style of the brand’s other new sports bra this season, the Active Zipped Plunge Bra. A secure front-opening sports bra, it has a plunging neckline and a bright, contrasting trim which adds a fun and ever so slightly flirty edge. A wide inner panel ensures the zip doesn’t rub against your skin, and the racerback straps are handy for our favourite workout tops. Like the Active D+ Flexiwire, moisture management fabrics on the back help to keep you cool.

The Active Zipped Plunge Bra comes in sizes 32-38 B-DD and costs £25 from

New sports bra colours

Freya Active's Moulded Sports Bra

Freya Active’s Moulded Sports Bra

There’s a definite summer fruits tone to the new season colours in sports bras, which ties in with the autumn/winter 2013 season’s big trend for pinks. Freya Active is launching its hugely popular underwired moulded sports bra in crimson in September. Designed to give a smooth silhouette, with Coolmax fabric to keep you cool and comfortable, the bra comes in sizes 34-40 B-C and 28-40 D-H and is priced at £36. The brand recently fitted and kitted out the England Netball squad with sports bras as part of their prep for the Commonwealth Games in Glasgow in 2014 so you’ll be in good company.

Anita Active Extreme Control in grape

Anita Active Extreme Control in grape

Anita Active, meanwhile, has introduced a bright grape colour in its extreme control sports bra range. Complete with light grey stripes for a strikingly stylish look, the high impact bra is made from Atmos pique fabric with net inserts at the back for moisture control. It has three-section outer cups for support which are lined with seamless microfibre for extra comfort. It comes in sizes 32-46 B-H and costs £46 from

Limited edition raspberry from Panache Sports

Limited edition raspberry from Panache Sports

Launching later this month is the most recent limited edition colour in the popular Panache Sports bra. In raspberry with a purple and lime trim, this is a super supportive encapsulating sports bra that lifts, shapes and supports your breasts for serious bounce reduction. The new colourway is perfect for summer and we love the lime highlights. It comes in sizes 28DD-H, 30D-H, 32C-H, 34-38 B-H and 40D-GG Pre-order yours for £35 from

'My First Sports Bra' by Royce Lingerie

‘My First Sports Bra’ by Royce Lingerie

Finally, designed especially for teens and women with smaller breasts, Royce Lingerie is launching its brand new ‘My First Sports Bra’ at the end of the summer. This is the brand’s latest development in its wire-free Impact Free sports bra range and is designed to offer good support, great comfort and a nice shape for smaller sizes and it will cost a very reasonable £22. You can buy the collection in lingerie stores around the UK and direct from




Leave a comment

Your email address will not be published. Required fields are marked *