Boux Avenue to donate 17,000 bras to Oxfam initiative

Frip Ethique's Rama Barre sorting clothes in Senegal

Frip Ethique’s Rama Barre sorting clothes in Senegal

Lingerie retailer Boux Avenue is to donate 17,000 bras to support Oxfam’s Frip Ethique initiative, a social enterprise based in Senegal that provides employment to local women.

Frip Ethique’s mostly female workforce assists Oxfam in sorting and redistributing its donations to local market traders. Boux Avenue’s donation of bras – a highly sought after item of apparel in Senegal – will help to support both Frip Ethique’s staff and Oxfam’s mission to fight poverty in West Africa.

‘The bra is an essential item for women across the world but for women in West Africa they can act as an opportunity to provide for their families, send their kids to school and pay for vital medicines,’ said Fee Gilfeather from Oxfam. ‘This is an incredibly kind donation from Boux Avenue and one that will give a whole lot of women a whole lot of support.’

‘We are delighted to support such an amazing cause, which empowers women and enables them to help their local community in the fight against poverty,’ said Boux Avenue’s brand director Lorna Perrin. ‘We look forward to seeing how our donation will help to make a positive different to the programme.’

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