Maternity lingerie brand Emma Jane is celebrating the birth of the royal baby by renaming its entire range after some of the nation’s ‘most inspirational and much-loved’ royal mums.
Emma-Jane’s Next Generation collection of maternity and nursing bras, designed to be worn through the later stages of pregnancy and breastfeeding, focuses on the new and current royal mums. The brand’s best-loved 361 bra has been renamed Elizabeth after the Queen herself, while the more colourful 362 bra is named after new mum Kate.
And mum-to-be Zara Phillips also has a bra named after her. Emma-Jane has renamed its 365 padded maternity bra after the Queen’s granddaughter.
The brand’s classic maternity bra, the 311, has been named after Princess Margaret, the Queen’s sister and mum of two, while Emma-Jane’s extensive collection of nursing bras have been re-christened with names inspired by everyone from Princess Diana to Alexandra, mother of George V, and Queen Victoria.
Browse the newly royal collection at Emma-Jane.com.