The much anticipated debut lingerie collection by Penelope and Monica Cruz for Agent Provocateur’s new diffusion line L’Agent has launched.
Conceived as a more accessible collection, L’Agent maintains the essence of Agent Provocateur – it’s sexy and fun, with injections of bright colour and beautiful detailing – but it is priced to make it much more affordable. Prices start at £18 for briefs with bras from just £40.
The debut Autumn/Winter 13 range is extensive, and each line has a Spanish girl’s name, from fringed Zanita to polka dot Rosalyn and animal print Leonora. Both Penelope and Monica have collections named after them – Penelope is all sleek lines in black or nude, while Monica is pretty lace in watermelon pink or purple.
The collection will be sold through key retailers worldwide, including Selfridges, Net-a-Porter, John Lewis and Harvey Nichols, and the partnership with the Cruz sisters is anticipated to run for a number of years.
The collection video, written and directed by Penelope Cruz, has met with a mixed reaction so far. Sexy or seedy? You decide – watch it here.