We love designer lingerie, but we don’t always have time to visit our boutique stores or spend as much time as we’d like in Harrods and Selfridges.
That’s where online sales have transformed retail, but also given attention to cool designer brands that now feel accessible to the masses – whether you live in the city or in the countryside with no shops, let alone a lingerie boutique, in sight.
Here we profile three of our favourite lingerie retailers selling designer brands, which all have a mixture of lingerie, swimwear and bridal underwear and all manner of gorgeous and indulgent loungewear.
FOX & ROSE
Fox & Rose is the go-to retailer for designer lingerie, and its boutique-looking website makes shopping here feel like total luxury. Shop by Fox for indulgent and sexy lingerie, and shop by Rose for luxurious and pretty underwear – this makes shopping at Fox & Rose different depending on your mood and needs. Here you can buy designer lingerie, beachwear, sleepwear and accessories, and the dedicated bridal lingerie shop is there to help you find the perfect lingerie for your wedding day (and night).
Brands sold: Fleur of England, Ell & Cee, Else, Eberjey, Rosy, Mimi Holliday, Damaris, Florrie Mitton, Shell Belle Couture, Princesse Tam Tam, Pistol Panties, Mouille, Stella McCartney, La Perla, Jenny Packham Lingerie, Pleasure State Couture, Max Holliday, Iodus, Beautiful Bottoms, Maison Close, Sonata, Les Jupons De Tess, Belle et Bon Bon, Marlies Dekkers, Lascivious, Tallulah & Hope, Sally Jones.
Fashion Bust favourite: Migrating Swan Silk Robe, £188 (perfect for lounging days)
Delivery options: UK delivery starts from £5.95 for next day delivery, and international delivery starts at £14.
For ultimate designer brands, both big and some of our favourite little brands that we’ve seen grow since their launch, London-based boutique Dolci Follie comes up trumps. The website is crisp and white, using beautiful imagery to show the best of the brands’ collections. It also has a range of clothing as well as lingerie, swimwear, beachwear, loungewear, hosiery and accessories.
Brands sold: Beautiful Bottoms, Chantal Thomass, Christies, Cotton Club, Dani Read, Dirty Pretty Things, Fifi Chachnil, Fleur of England, Folies de Renaud, Gilda & Pearl, I. D. Sarrieri, Ikonostas, Kiss Me Deadly, Lascivious, Made by Niki, Marlies Dekkers, Mimi Holliday, Nichole de Carle, NuBra, O.Eve Lingerie, Parah, Playful Promises, Ritratti, Simona Barbieri, Tallulah Love, Yes Master.
Fashion Bust favourite: Tallulah Love Femme Fatale Bra, £69
Delivery options: UK delivery from £6.95, international delivery from £11.95.
Store address: 28A Hereford Road, London W2 5AJ
Selling a host of designer brands, the Voilet’s Knickers shop sells lingerie, swimwear, loungewear and bridal underwear. The reason the Fashion Bust team love this shop is its cool factor – we seem to lust over every single product. We salute the buyer behind this intimate apparel store!
Brands sold: Ayten Gasson, Beautiful Bottoms, Belle et Bon Bon, Damaris, Eberjey, eLai, FLeur of England, Fred and Ginger, Gilda and Pearl, Hopeless Lingerie, Kriss Soonik, Lisa Blue, Made by Niki, Marjolaine, Paolita, Sally Jones, Shell Belle Couture, SOAK, Sonata, Suite B, Tatu Couture, Underprotection, Zinke.
Fashion Bust favourite: Zinke Kristen Ruffle Bandeau Swimsuit, £88
Delivery options: Standard delivery costs £4.95 and will be delivered in five working days, and next day delivery costs £7. Delivery to Europe costs £9, and £12 to the rest of the world.