We always knew lingerie was cool, but the results of the 2013/14 Coolbrands survey have confirmed it! The full list of the latest Coolbrands results was published yesterday and features 15 lingerie and hosiery brands and retailers including Freya, Wolford, Wonderbra and Agent Provocateur.
Coolbrands is a collection of the UK’s coolest brands voted on by an expert panel and members of the public. You can nominate your favourite brand to appear on the list for voting, but brands cannot nominate themselves, and brands are judged on criteria such as style, innovation, originality, authenticity, desirability and uniqueness.
Apple topped the list once more as the coolest brand, followed by Aston Martin, Rolex, Nike and Glastonbury, while Agent Provocateur – which has had a fantastic year with the launch of the gorgeous L’Agent line – came top in the Fashion – Lingerie category.
So, who are the coolest lingerie and hosiery brands in the UK? They are: Agent Provocateur, Atsuko Kudo, Damaris, Elle MacPherson Intimates, Figleaves.com, Freya Lingerie, Kriss Soonik, La Perla, Lascivious, Lejaby, Myla, Pretty Polly, Victoria’s Secret. Wolford and Wonderbra.
Do you agree with the list or is your coolest lingerie brand missing? We’d love to know. For all the latest cool news in lingerie, sign up to our newsletter.