D.Hedral releases short film to celebrate London store

D.Hedral short film La Sirena

Underwear brand D.Hedral has released a short film to celebrate the opening of its flagship London store in Neal Street, Covent Garden later this month.

Directed by Daniel Jaems, La Sirena (the Mermaid) stars Thom Evans and Paolla Rahmeier as young lovers exploring ‘the fragility and vulnerability of love’s beginnings’ on the beaches of Barbados.

D.Hedral’s Covent Garden store will stock the brand’s luxury swim and underwear ranges for men and women, and features an architect-designed interior to showcase D.Hedral’s innovative Anglefit technology.

Anglefit aims to offer a more bespoke fit by offering three different bum fittings that take into account size and shape, improves support and gives you a more flattering silhouette.

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