Men lack confidence to buy expensive lingerie according to survey

Men spend less than women on Christmas lingerie

If you were hoping for an extravagant set of lingerie for Christmas you might be disappointed, as a new study has revealed that women spend twice as much as men on their Christmas lingerie.

If buying for themselves, women spend on average £47 compared to the £24 that men spend, according to the study by lingerie brand” target=”_blank”>Bluebella, which looked at the festive underwear shopping habits of customers.

But, girls, it’s not because he’s mean. Apparently, men are so scared of getting it wrong (and let’s face it, that’s not entirely unlikely) that they tend to buy the first sexy little number they come across and are reluctant to shell out the big bucks.

Women, more confident in what they like, are happy to spend twice as much on average and buy up to three times as many pieces.

Bluebella founder Emily Bendell said: ‘Women today know want they want and are feeling more empowered than ever to enjoy buying beautiful underwear which makes them feel gorgeous and confident not just in the bedroom but in the boardroom. The fact they buy three times as much as men is great for both parties – she feels fabulously sexy and confident in lingerie that suits her perfectly and he gets to enjoy the new view!’

She added that men tend to impulse purchase and are unsure what to buy so prefer to spend less. ‘If he gets it wrong, it can put him off  buying lingerie for a while.’

Emily’s advice for male shoppers? Check her size before you shop, and choose colours and styles you know she likes, ie, that she already wears.

Around 60% of Bluebella’s customers are women while 40% are men, and the most popular purchase for both sexes is a” target=”_blank”>black suspender and stockings, followed by black or pink briefs, a sheer black teddy, a red satin body bow and basque.

So, if you want him to buy you that beautiful and expensive set this Christmas, don’t leave it to chance. Make sure he knows exactly what you want! Or maybe buy it yourself… Bluebella is offering Fashion Bust readers an exclusive 10% off purchases from the site until 31 December. Just visit the Bluebella website and enter code FBA10 and your discount will be automatically applied at the checkout.

Claim your offer!



How much do you spend on lingerie? Take our bra buying survey and let us know.

The best-selling styles from Bluebella by both men and women

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