We love this new video advert from US men’s underwear brand Tommy John. The tongue-in-cheek video is shot in the style of a typical lingerie advert – with a twist. And it’s making a very good point. If us ladies can’t wear pants with holes and fraying elastic, why should our men be able to get away with it?
If your man could do with some new pants this Christmas, be sure to check out our men’s underwear buying guide.
Or show this video to him instead and hope he gets the hint!