Carriwell introduces GelWire maternity bra

Carriwell seamless Gelwire maternity and nursing bra

As pregnant and breastfeeding women will know, the vast majority of maternity and nursing bras are wirefree to prevent discomfort and pressure on milk ducts. Many women prefer the comfort of soft cup bras during pregnancy, but there are some who miss the support and shape of underwired styles. If you’re one of them, you’ll be interested to hear about the new seamless GelWire bra from maternity experts Carriwell.

Instead of a metal wire, the GelWire bra uses a soft and supple non-hardening gel that moulds to the body and provides gentle support to the ever-changing breasts of expectant and new mums without being restrictive or uncomfortable.

The bra, which is made from a seamless, breathable microfibre, also expands by up to two cup sizes to allow for the changing size of breasts during breastfeeding, and has an easy-to-use one-handed release clasp for nursing.

Other features include wider shoulder straps and three hook and eye clasps for added comfort, plus a bra extender to size adjustment as required.

The seamless GelWire bra was recently awarded the ‘Mums Love’ award from, one of the UK’s leading parenting websites. The bra was tested by breastfeeding mums and scored 5 out of 5 for ease of use, value for money and quality.

You can buy the Gelwire in black or white and sizes S-XL from retailers such as Ample Bosom, JoJo Maman Bebe and Babies R Us. It is priced from £31.99.

For advice on what type of bra to wear at any point during pregnancy and breastfeeding, refer to our handy guide. And check out our recent maternity photo shoot and bra review.

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