Triumph is launching a new campaign to fit 100,000 women worldwide for their perfect bra in 2014 as the brand celebrates the 100th anniversary of the bra.
After discovering the number of online searches a month for issues related to bra fit and size, the brand conducted a survey of 10,000 women. The results inspired Triumph to launch its Stand up for Fit campaign.
The survey aimed to find out the issues that women face in choosing a bra, and discovered that while comfort, shape and fit were all important, 76% of respondents to the survey admitted to wearing the wrong size.
Through its Stand up for Fit campaign, Triumph aims to fit more than 100,000 women across the world, as well as providing education about bra fit, why it is important, and how to achieve it. The brand is creating on online fit guide that will offer advice to help women make informed decisions when buying their lingerie, plus style tips and fit tools. This will be complemented by in-store advice from Triumph’s bra fitters.
Anyone who would like a Triumph fitting can book an appointment online via the brand’s Facebook page, or visit a Triumph store.