Bluebella to launch in Selfridges London store

Bluebella launches in SelfridgesSelfridges is renowned for luxury brands and high price tags, but you’ll soon be able to shop Bluebella’s affordable luxury lingerie collection in the London store as the brand becomes the latest UK label to be added to the department store’s range.

Bluebella is one of the UK’s fastest growing lingerie brands, which is currently stocked in major online retailers like ASOS and Figleaves. The move into Selfridges see the brands enter the high street for the first time.

The great thing about this brand, in our opinion, is the quality/price ratio. Bluebella’s collection is all about ‘erotic chic’ – you can choose just how erotic you want to go – and you can pick up some lingerie set for under £50. The brand is also the UK and Ireland licence holder for the Fifty Shades of Grey lingerie line.

Selfridges will stock a capsule collection of classic Bluebella styles such as the lace and mesh Brooke basque (£42) and the Vivienne bra (£35), brief (£18) and suspender (£28).  For spring/summer 2o14 this collection will also be available in a gorgeous navy and black option, and a basque will be added to the range, available from March.

More provocative styles include the open cup Tatiana bra and brief set (£38) and the Megan steel boned corset (£59)

Bluebella is designed to be a playful yet provocative brand designed to offer women luxurious products at an affordable price. We can’t wait to see it on sale in Selfridges.

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