A new online lingerie retailer launched this month, but this is not your usual new online boutique. With the strapline ‘for the woman you want to be’, Wishes and Kisses Lingerie will focus on the customers from the transvestite, transgender and cross-dressing communities.
The site was launched by Bella 1626, an established online boutique for women, following owner Karen Cook’s conversations with her male customers who were not getting the respect, help and advice they needed from high street stores.
‘Discretion and understanding are top of the list of our customer service must-haves,’ says Karen. ‘We want our customers to have the best shopping experience they have ever had, as well as the best bras and knickers.’
Wishes and Kisses sets out to achieve this with a specially selected brand collection that offers a broad size range and plenty of style choice, with product descriptions tailored to its customers base to provide advice on what each product is and isn’t suitable for. Brands currently stocked include Panache, Berdita, Silhouette, Julie France and Dominique with more to come later in the year.
In addition, Karen is a qualified bra fitter with experience of fitting breast forms and a thorough knowledge of lingerie. ‘I have gained a good understanding of what lingerie will work well for all body shapes including broader shoulders and wider waistlines as well as the issues that you can sometimes face when using padding or breast forms in bras,’ she explains.
‘We will shortly be taking Wishes and Kisses out ‘on the road’ to meet some local cross-dressing, transgender and transvestite groups,’ adds Karen, ‘and we’re really looking forward to getting to know them and the problems they face when choosing lingerie.
‘Hopefully we will be able to provide advice and demonstrate some useful tricks so our customers can feel absolutely confident, feminine and wonderful whatever their taste in lingerie.’
Visit wishesandkisseslingerie.com or email firstname.lastname@example.org for more information.