Former Made in Chelsea star and TV presenter Ashley James took to the streets of Bath on Sunday with 12,000 other runners to take part in the Bath Half Marathon. Ashley was running on behalf of breast cancer awareness charity, CoppaFeel!, along with the charity’s Hundred Hooters, its army of fund raisers dressed as giant boobs. She found time for a quick catch up with Fashion Bust to tell us about her involvement with CoppaFeel! and answer some crucial lingerie questions…
Congratulations on the running the Bath Half Marathon – what inspired you to take up the challenge?
Several things really. Obviously I’m running for Coppafeel! and I try to do as much as I can for the charity. I first came across them at the Cosmopolitan lingerie catwalk show last year and I was really touched by the story behind it, and I also really related to it because I had a lump when I was 14 and didn’t get it checked because I was scared. It ended up being benign but by the end was the size of a bag of sugar!
I was very lucky with my circumstances. I think it is important for people to know that they need to check their boobs but also that it might not be a scary outcome. And also I’ve never been to Bath so I’m quite looking forward to being a tourist!
How does it feel to be running alongside the Hundred Hooters?
Hey, I love boobs, it feels great.
Will be seeing you do more events with CoppaFeel?
Absolutely, yes I’m working on the Busting To Sing event at the moment. I was talking to Matt Johnston yesterday who is hosting the event and we were talking about doing a duet!
What do you think of CoppaFeel’s #brahijack campaign to add breast cancer awareness labels into bras?
I think it’s an excellent idea. I’m a big fan of lingerie and I think anything that can give people a reminder to check their boobs is only ever a good thing.
Are you a lingerie lover and do you have a favourite brand?
I don’t think I can say I’ve got ONE favourite brand but Freya is one of them, especially for their sports range. The brand has a new sports bra out (pictured) which I’m wearing today. They spent years researching it and there is literally zero movement when I’m working out in the bra. I think it’s great that there are so many lovely brands that offer beautiful lingerie for the bigger busted women.
And finally, knickers and bras – do you have to match?
I would like to say yes as I do think it gives you inner confidence, even if no one else knows that you are wearing matching underwear. It makes you feel good, but I don’t think it matters that much. I like it when I do it but I’m not a slave to it.