This week we love… South Beach swimwear

South Beach is back with its second summer season following last year’s launch, and is a great brand for fashion-forward, affordable swimwear for a quick wardrobe update before a holiday.

The collection is full of bright colours and strong prints with plenty of embellishment and bead work for that extra little bit of detail.

The brand has designed into all this season’s key trends, including tropical prints and bright, zingy corals and limes, the retro-inspired nautical look, girly pastels, bold florals and our favourite Disco Pop, which mixes bold colours such as orange, purple and neon lime.

There’s also plenty to choose from in terms of swimwear styles. Bustiers and high-waisted briefs are everywhere, as are cut out and one shoulder details. All pieces are sold as separates so you mix and match to your heart’s content, and coordinate with the brand’s range of beachwear which includes tops, dresses and denim shorts.

You can pick up a bikini set for around £25, and pieces are sized from 8-16. Browse the collection at or view some of the highlights in our gallery.

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