Become a Curvy Kate swimwear model with The Lorraine Show!

Curvy Kate swimwear shootWe’ve got some exciting news for all you budding swimwear models – The Lorraine Show and Sarah Harding from Girls Aloud are looking for a group of friends to take part in a glam photoshoot for Curvy Kate‘s new swimwear collection!

Here’s the announcement in full from The Lorraine Show:

Girls Aloud star Sarah Harding is to launch ITV’s Lorraine’s ‘Model Mates’ competition – giving a group of friends the unique chance to model in a UK wide campaign for a national swimwear company.

Kicking off the competition on Monday 24th March, Sarah, along with top celebrity photographer Dan Kennedy, will be asking viewers to nominate themselves and their group of mates to star in a glamorous photoshoot in the Mediterranean for swimwear brand Curvy Kate.

As well as sending in their group snaps, viewers will also be able to visit the Curvy Kate photo booths that will be touring department stores around the UK to capture those special moments with their friends.

Sarah, who spent 11 years in pop group Girls Aloud said: “Friends are the family you choose and the good ones are there for you through good times and bad. Lorraine’s Model Mates competition is giving a group of pals a once in a lifetime opportunity to star in their own photoshoot – something I know is brilliant fun when you’re surrounded by your close friends!”

Curvy Kate’s Hannah Houston said: “Curvy Kate champions a positive body image and diversity. Lorraine’s Model Mates competition is fantastic as there are no age, size or height limits which means anyone can enter as Curvy Kate believe a variety of looks should be shown in the media, for all women to relate to. We produce swimwear for a feel-good figure and we want to see you flaunt it!”

Friends come in all shapes and sizes, from school buddies to sisters, to our mums…this rare opportunity is open to pals of any shape or size – it’s time to shine with the ones you love.

Model Mates launches on ITV’s Lorraine, Monday 24th March, 8.30-9.25am and will run over 2 weeks. Viewers will be able to vote for their winning mates from 29th April. Visit for more details. #modelmates.

So there you have it. Interested? If so, here’s how to enter:

Send in a photo of yourself and your mates to The photo must be less than a year old and you must also send 200-300 words on why you and your friends should be picked for the shoot.

All participants must be 18 or older and groups can be of two, three or four only.

Voting will be via a phone vote, with voting opening on 29th April and the winning mates will be announced on Thursday 1st May. Full Terms and Conditions are available on

Curvy Kate is also organising a series of Friendship roadshows to promote the competition. These will be taking place across the country on the following dates:

Gateshead, Metro Centre Debenhams, 22/03/2014
Leeds, Simply Be, 23/03/2014
Derby, Simply Be, 24/03/2014
Bristol, Cribbs Causeway, 25/03/2014
Glasgow Debenhams, 26/03/2014
Northern Ireland, Espeys, 27/03/2014
Manchester Trafford Debenhams, 28/03/2014
Liverpool One, Debenhams, 29/03/2014
Liverpool One, Simply be, 30/03/2014
Loughborough, Al Millards, 31/03/2014
Birmingham, Bullring Debenhams, 01/04/2014
Colchester, Boutique 65, 02/04/2014
London, Oxford Street Debenhams, 03/04/2014
Bluewater, Essex, 05/04/2014

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