Be part of the change – Fashion Revolution Day

Who Made Your Clothes - Calico Ventures

Image: Calico Ventures by Ana Gely A, featuring garments and accessories from Augustine London, Bibico, Grace, Oria Jewellery, Girl with Beads and Beyond Skin.

April 24, 2014 is Fashion Revolution Day. Why? Because on this day last year was the Rana Plaza disaster, the garment factory collapse in Bangladesh that left 1,133 people dead and more than 2,500 injured.

This was the biggest and more high profile tragedy of recent years, but it’s not the only one, and Fashion Revolution Day is about saying ‘enough is enough’. The globally organised day wants to turn fashion into a force for good and begin building a more sustainable industry – and that starts with us, the consumers.

This year’s theme is ‘Who made your clothes?’ Not the brand or the retailer, but the people along the way who grew the cotton, made the fabric, cut the patterns and sewed the seams… Not many of us ever think about such things, and that’s what Fashion Revolution Day is setting out to change.

Famous names from inside and outside the fashion industry have pledged their support, from Mary Portas to Louis Smith, and events are taking place all over London and the UK to highlight the issues and showcase locally made fashion.

In just one example, PR and marketing agency Calico Ventures has produced a photo shoot showcasing a number of ethical and sustainable brands to demonstrate that our whole wardrobes can be environmentally and ethically conscious. The shoot, pictured above, features lingerie from Augustine London, clothing from Grace and Bibico, shoes from Beyond Skin, jewellery from Oria London and bags from Girl with Beads.

How can you get involved? The whole point of Fashion Revolution Day is that we change our attitude to the clothes we buy and start thinking about how and where they were made, and who by. And that’s what you can do. Join the #insideout theme and wear your clothes inside out for the day so that the labels are visible, and Tweet the brand asking who made them, tagging #insideout and @Fash_Rev. You can also post pictures of your inside out clothes on Facebook and Instagram.

And don’t stop there. The event organisers have put together everything from a quiz to a reading list to help you improve your knowledge about your clothes, and there are lots of ways to get involved, including events. Take a look at the website for more information and get involved in the fashion revolution.

If you’re interested in learning more about ethical and eco-conscious lingerie and swimwear brands, take a look at our feature profiling some of the key names.

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