Last year it was music megastar Beyoncé fronting H&M‘s summer campaign, and this year the retailer has signed up Brazilian supermodel Gisele Bundchen to model the summer 2014 collection – and here are the stunning campaign shots.
The collection of swimwear, beachwear and accessories goes on sales in H&M stores and online on Thursday 1 May. Styles include paisley and animal print bikinis as well as block colours, relaxed dresses and cover ups and tiny shorts. Prices start at just £3.99 and go up to £24.99.
The campaign, which was shot in Costa Rica, not only sees Gisele model for the high street brand; she has also recorded a song for them – Blondie’s Heart of Glass.
This isn’t the first time Gisele has made music for H&M. She also recorded a version of All Day and All of the Night by the Kinks last year, and both tracks are raising money for UNICEF. You can see Gisele in action behind the mic in the video below.