Would you buy glow in the dark lingerie?

Cosabella Never Say Never glow in the dark lingerieYes, you heard right, we did say lingerie that glows in the dark. Italian brand Cosabella has launched a range of fluorescent undies that are not just neon bright for the day time, they actually glow after dark as well.

The underwear collection itself is made up a pretty and delicate lace lingerie in a range of styles including underwired bras, push ups, soft bras and bandeaus with hot pants and thongs in colours such as pink, green and blue, and by day you would think it simply another neon line in a neon trend.

But, all these undies need to do is absorb light for a few minutes from the sun or a UV light source, and they actually glow in the dark. Properly glow in the dark. Great for clubbing, and, well, more clubbing, and possibly for finding your underwear in the dark, but this isn’t an innovation based on filling a need. It’s a bit of fun, and one with a more serious edge, as 20% from the sales of glow in the dark bras in the brand’s Never Say Never range will be donated to breast cancer charity Bra Ha Ha.

So, if you fancy putting the lingerie to the test, head on over to Cosabella’s European website. Cosabella has two glow in the dark lines – Glow and Never Say Never fluorescent lingerie. The bras across both collections are priced from €54 to €84  and come in sizes S-XL in unstructured styles and 32-36 B-D in wired styles.

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