The latest lingerie from Ann Summers has a new look thanks to a collaboration with British fashion designer Giles Deacon.
The extensive lingerie and ‘sexcessories’ collection – think cuffs, eyemasks and feathers – includes four ranges, which are each very different and include multifunctional details such as straps that can double as handcuffs. And every item has a high-end, quality look that should appeal to the brand’s customers, old and new.
Of the four ranges, Garland features exclusive embroidery (designed by Giles), lace trims and a leather look in deep, luscious purple, and includes everything from a corset, waspie and babydoll to peep bodies and bras, multiple brief styles, cuffs, eye masks, jewellery and shackles.
The red Beau range is all about bows – and they are everywhere! From bras, briefs, suspenders to babydolls, hold ups and eye masks, red bows abound in a fun and flirty line.
Aphra has a more sophisticated edge, featuring lace and embroidery in silver and black in a smaller collection of pieces that include a lovely cami suspender and plunge bra.
Finally, there’s Surrender, with a print designed by Giles Deacon for the brand. The range is a mix of bold and strappy and cute and frilly and includes an ‘apron’, bras, briefs and sexy hold ups.
The collection allows women to ‘pick and choose’ from the different lingerie styles and have some fun, said the designer, who added that it has been exciting to work with such an iconic high street brand.
All four ranges are available now from Ann Summers stores and online. Here are some of campaign shots to give you a taster…