Triumph Lingerie is urging its customers to come into the brand’s stores for a free bra fitting as it attempts to meet its target of fitting 10,000 women in the UK in 2014 as part of the global Stand Up For Fit campaign.
The brand announced the campaign in January this year after a survey of 10,000 women discovered not only that 76% are wearing the wrong size bra but that 29% of women have bought lingerie knowing that it does not fit correctly.
The Stand Up For Fit campaign aims to help 100,000 women around the world find their perfect bra fit in 2014 as well as providing education to help others through a series of online fit tools and style guides.
According to the results of Triumph’s survey, almost two thirds of women agree that badly fitting lingerie can affect their self-confidence and have a negative impact on their working day. With three million online searches per month for information on bra size and fit, it’s clearly an issue for many women, and yet on average we spend only £88 per year on lingerie compared with shoes – another wardrobe item where good fit is essential for comfort – on which women spend an average of £400 a year.
To help solve these fit issues, Triumph is holding fitting events in its UK stores, including Stratford and Bluewater and Maison Triumph, the pop up shop in Covent Garden, offering free fittings, the number of which will be counted towards the 10,000 target.
The brand has also created an online fit guide of hints and style tips to expand on the advice provided in store.
Anyone who would like to Stand Up For Fit and have a Triumph fitting can either book a session online or drop into their nearest store for a personal fitting.