Seafolly launches pop up shop in John Lewis Oxford Street

Seafolly opens John Lewis pop up shopLove Seafolly? Now’s the time to indulge your passion for the Australian swimwear brand with a shopping trip to John Lewis Oxford Street where Seafolly is holding its first every pop up store with the retailer.

The pop up marks the beginnings of an ongoing collaboration between this fabulous swimwear brand and John Lewis and will showcase Seafolly’s Island State of Mind spring/summer 2014 swimwear collection, which is full of beautiful styles.

The collection is themed around the colours and vibe of Hawaii and the Pacific, and as well as traditional Seafolly favourites such as the Goddess line available in a range of new neon colours and prints such as monochrome, chevron and (our favourite, pictured) the geometric mod print, look out for some gorgeous and evocative prints, photographic landscapes and beach scenes.

And, as ever with Seafolly, there’s a huge range of matching beachwear and accessories so you can sort your whole beach wardrobe in one shop.

For extra inspiration, keep an eye out for the brand’s mega outdoor advertising campaign across London. You can’t miss it – it’s the one with Camille Rowe wearing amazing swimwear!

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