French Lingerie brand Maison Lejaby celebrated its 130th anniversary in Paris last week by hosting a cabaret performance at the famous Parisian venue The Lido, which showcased the brand’s evolution since its launch in 1884.
Located on the Champs Elysees, The Lido is all about French elegance and couture, and the Lejaby show saw the historic venue’s performers – musicians, ballerinas, burlesque dancers and opera singers – tell the story of the brand’s history.
Dressed in pieces from across Maison’s Lejaby collections, including its couture lines and some outfits designed and made specially for the event, the performers moved through key moments from past decades such as the Art Nouveau and Art Deco eras, the 1950s and beyond.
The hour-long show saw many fabulous creations, from a white silk gown to a boned corset and tutu, lace lingerie sets, Swarovski crystal encrusted designs and even shapewear pieces.
With its roots right back in 1884, Lejaby was one of the earliest lingerie brands, expanding its range with the fast changing fashions of the early 20th century. The brand added petticoats, corsets and briefs at the turn of the century, followed by swimwear in the 1920s and adding its first bra in the 1930s – and the Gaby bra, named after its designer, continues to be a key style for the brand decades later.
The cabaret show was designed to recall all these highlights and more as Maison Lejaby embarks on its latest phase of development following a rebrand in 2012. Now also offering haute couture and with a salon on the Rue Royale in Paris, Maison Lejaby may be maturing, but it is clear the brand hasn’t lost its heritage of French luxury.