Made in Chelsea’s Binky is the new face of Bluebella

Binky Felstead as the face of BluebellaBinky Felstead, star of hit Channel 4 show Made in Chelsea, is the new face of erotic lingerie brand Bluebella and the pictures from her first campaign are out now.

According to Bluebella, the brand chose the 23-year-old because she is a ‘real girl’s girl’ and one of the style icons of the show, and she certainly looks amazing in the photos.

The photo shoot showcases Bluebella’s Tatiana lingerie range as well as forthcoming new lines such as the Entice lace body, which is out next month, and Caterina, a lingerie line that is due to go on sale in August.

Binky’s verdict? The star says the photos are the sexiest she has ever done – but she loves them. ‘It was a big step for me, fronting my own lingerie campaign, but I am thrilled with results.

‘The beauty of Bluebella is that at less than £50 for a set, you don’t have to save it for a special occasion; you can wear it every day.’

Bluebella founder Emily Bendell said: ‘Binky is incredibly likable, fun and down to earth as well as being gorgeous. Bluebella is all about making women feel amazing and Binky is a real girl’s girl.’

Bluebella lingerie is available via Figleaves.com, Asos.com and Selfridges as well as the brand’s own website.

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