Lingerie trend colour summer 2014: delicious berry

As we move from spring into summer proper, the pretty candy shades and delicate pastels of the early spring lingerie collections are giving way to deeper, richer shades for summer. One of our current favourite colour trends is berry, in all its varying shades from purple to crimson, which evokes the feel of hot, lazy days and summer in full bloom.

This colour spectrum is also so wearable because it is flattering to a range of skin tones and a great transitional colour to take you through autumn and into winter (not that we’re thinking about that yet!). Here are some gorgeous berry tones to inspire you.


Passionata Lovely set in purple

Passionata’s Lovely line is out in a gorgeous deep purple with little pin dots for summer. Wear the flattering underwired bra with a shorty, thong or classic knicker. The brand’s pretty Whoops collection is another stunner in berry this season.
Buy: Lovely bra, £36, sizes 32-38 B-DD. Brief and knicker, £19, shorty, £20, sizes 10-18.

Rosie for Autograph

Rosie for Autograph set in dark crimson

Rosie Huntington-Whiteley’s summer 2014 collection for M&S includes this glorious dark crimson set in silk and lace. Utterly indulgent and pleasingly affordable! Available in A-E cups and a DD-G cup style.
Buy: Plunge bra, £25, 30-40 A-E or non-padded balcony bra, 32-40 DD-G, both £25. Brazilian or midi knickers, £12.50, sizes 6-20. M&S.


Freya Deco Charm Bra in fuchsia

Freya’s Deco Charm bra is another popular style reinvented in a vibrant fuchsia this season, complete with a sexy lace trim. This moulded bra is a favourite with Deco fans – read our review of the Charm bra in silver here.
Bra: £36, 28-30 D-GG, 32-36 B-GG, 38 B-G. Brief and short, £14, thong, £13, all XS-XL. Leia Lingerie.


Gossard Botanical lingerie set

This fabulously bold floral print from Gossard is an exuberant way to wear purple this summer. As well as a brief and thong, the brand’s Botanical collection includes a slip and a cami and shorts set.
Buy: Plunge bra, £36, sizes 30 D-FF, 32-38 A-G. Thong, £16, and brief, £14, both XS-XL.


Boudoir Beau Bra by Bravissimo

Fuller cup specialist Bravissimo is also getting in on the berry trend by releasing its popular Boudoir Beau balconette bra in very pretty two-tone purple.
Buy: Balconette bra, £32, sizes 28 E-J, 30-38 DD-K. Brief, £16, thong, £14, both XS-2XL. Bravissimo.


B.tempt'd Ciao Bella in purple

B.tempt’d’s popular lace line Ciao Bella always has lots of pretty colours to choose from, and this season we’re rather taken with this fun purple for a lighter take on berry.
Buy: Balconette bra, £30, sizes 32-36 B-DD. Tanga, £16, S-L.

Agent Provocateur

Agent Provocateur

Pastel pink becomes fuchsia as we move into summer, and this lacy silk satin set from Agent Provocateur is a luxurious way to wear it. Team it with a barely-there little thong for a seductive look.
Buy: Bra, £95, 32-36 B-DD. Thong, £75, XS-L.


Esprit Cherry Lace lingerie set

We love the rich cherry pink of this lace set from Esprit. The practical, lightly padded underwired bra comes with a choice of two styles of brief and a thong.
Buy: Bra, £25, 32-38 A-C. Lace knicker, £15, classic brief, £13, thong, £11. All sizes 10-18. Esprit.

Cleo by Panache

Cleo by Panache Lily set

The deep magenta of Cleo’s new take on its Lily bra is set off beautifully by the bright orange trim for a modern colour combination. Great for larger busts, Lily is a firm favourite with the brand.
Buy: Bra, £26.50, 28-38 D-J. Shorts, £13.50, 8-18. Dahlia Lingerie.

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