Gossard’s new SuperSmooth wireless bra innovation

Gossard's new SuperSmooth wireless braWirefree bras are becoming increasingly popular. Many women find underwires uncomfortable, and if the bra is badly fitting – which so many are – this can exacerbate the problem. Not to mention wires poking out of bras that have been washed one too many times in the washing machine (read our feature on how to take care of your bras).

So we were delighted to hear that Gossard, the lingerie brand famous for its cleavage-enhancing bras and iconic ranges such as Glossies, has developed a new wireless bra. And, what’s more, the innovative new technology took two years to develop.

The new SuperSmooth bra offers all of the famous Gossard cleavage boost with the added benefit of super soft fabrics, a comfortable wirefree design and an invisible look under clothes, making it perfect for everyday wear. So really, it’s almost three bras in one!

The bra has moulded cups in a plunge shape and is made from soft, seamless fabric with comfort underarms and the brand’s exclusive ‘broadband’ underband technology. The deep underband helps to ensure comfort and keeps the bra in place. It also features pretty little details such as the Gossard ‘Wireless’ logo and rose gold sliders on the straps.

SuperSmooth comes in a choice of either blush or black and comes in sizes 30 D-E, 32-36 A-E and 38 B-E. It costs £39 and is available from Gossard.com and the brand’s stockists.

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