Stunning new season images from Simone Pérèle

Simone Perele Amour AW14

Simone Pérèle’s new Velvet collection for AW14

French lingerie brand Simone Pérèle has collaborated with acclaimed photographer Mary McCartney on a series of images for the brand’s new Autumn/Winter 2014 collection, titled ‘Backstage’.

The new collection is inspired by haute couture and the stunning photographs tell a behind-the-scenes story of the moments before the model walks out onto the catwalk, using cinematic lighting to highlight the model.

‘The idea is to show a beautiful confident, feminine and sexy woman backstage before a fashion show, to capture the atmosphere and her strength before taking to the catwalk,’ explains Mary of the inspiration for the shoot. ‘I love photography as a way of storytelling. I like the idea of a quiet moment captured whilst you are imagining a busy crowded atmosphere behind the door, leaving the rest to your imagination.’


Luxurious Volupté by Simone Pérèle

She adds that the most important aspect of the lingerie shoot, for her, is to show the confidence in the model and to get across the key message of the campaign: ‘to show that women can love their bodies and exude sensuality and style.

‘If you wear lingerie that fits you really well, and if it is a style that you like, it makes you feel better about your body and it makes you feel more confident and sexy… A good bra is not something you can understand at first sight. But get fitted and then you will understand. It is hard to go back!’

The photos capture three lines in the new collection: Amour, a returning favourite in gorgeous new colour cranberry; new line Velvet, which is a playful mix of eyelash lace on dotted Swiss micro fishnet trimmed with velvet; and luxurious Volupté, a Swarovski crystal studded line that includes an embroidered bustier that is designed to be worn as outerwear as well as underwear.

There are two other brand new ranges also due out for Autumn/Winter. Délice is made from soft microfibre and embellished with guipure and floral embroidery, while Absolue is a dramatic couture line that combines graphic pleats with lace in stunning colours including lipstick and emerald as well as black.Simone Perele Amour in cranberry AW14

Amour returns for AW14 in new colour cranberry

Plus, lots of Simone Pérèle’s core collections such as Caressence and Révélation return in new colours.

Gorgeous Amour in new colour cranberry is already available to buy from The half cup bra and shorty picture in the Mary McCartney shoot cost £67 and £45 respectively. The bra is sized from 30 D-F, 32-34 B-F, 36-38 B-E.

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