If you’re looking to spice up your lingerie drawer, Bluebella‘s upcoming Autumn/Winter 2014 collection is one to watch.
Bluebella’s ‘erotic chic’ aesthetic remains at the heart of the new collection, which is characterised by strong, modern shapes and sensual styling.
It’s designed for the woman who wears beautiful lingerie first and foremost for herself, so pieces are wearable and affordably priced – the brand’s ethos is ‘never save anything for best’ – but with a decidedly provocative edge.
There’s a real focus on lace in the new season range and lacy highlights include the Desire bra and skirt with its attractive lace panelling, the Entice lace body dress (far too nice to save just for underwear) and the deep plunge Lola body.
The bondage look is also prominent in styles such as Caterina (as seen modelled by new brand ambassador Binky Felstead) and Lexi, which incorporate plenty of strapping details, while open bra and brief set Ariana continues the ‘unwrapping’ theme of best-sellers such as Tatiana, featuring two wide chiffon sashes that can be tied in over 1,000 ways to conceal or reveal.
The new lingerie lines will be available from August via Bluebella’s website, Asos and Figleaves. Urban Outfitters, Fenwick and Brown Thomas will all stock the brand from the Autumn. Bras are priced between £29-£36. Here’s some of the new styles in the brand’s stunning new photo shoot…
And if Bluebella’s main collection isn’t sexy enough for you, the brand also has the official licence for the Fifty Shades of Grey lingerie and toy collection in the UK and Ireland. With the release of the film coming up on Valentine’s Day next year, sales of the, ahem, official merchandise, are booming. Take a look at the collection.