Maternity and nursing lingerie brand Bravado Designs has announced that it will be expanding its collection of seamfree bras in response to customer demand.
Fans of the brand’s Body Silk Seamless nursing bra won’t be surprised to hear that it has been a best-seller ever since it was introduced, thanks to the combination of seamfree comfort, soft fabric and great support.
Bravado already has a number of seamfree maternity bras in its collection, including the Seamless Print and Bliss bras plus new additions Confetti and Sweet Pea, and will introduce more in the coming seasons.
Seamfree bras offer many advantages to pregnant and breast-feeding women, as Bravado has discovered following research into the growing popularity of this type of bra. They provide a flexible, comfortable fit at a time when breast size and shape is in constant flux (which makes buying them easier!), they are suitable for both pregnancy and breastfeeding, are soft and comfortable to wear – comfy enough to sleep in if necessary – and look good under clothes.
Bravado says that going seamfree will give the brand a chance to focus on its best-sellers and ‘give mums exactly what they want’. So watch this space for new super comfy and wearable additions coming soon…