Agent Provocateur has recreated the ‘luxurious excess’ of the 1970s in its campaign to launch the Autumn/Winter 2014 collection, Le Salon.
Shot by photographer Christian Larrson, the campaign captures the hedonism of the brand’s formative years in the re-imagined Salon, telling the story of two first-time visitors to the exotic and decadent club.
Agent Provocateur’s creative director Sarah Shotton said she wanted to represent a ‘spirit of languid vice and carefree luxury’ for the collection’s imagery, reflecting the era that inspired her designs.
American Miss Rayder is the main star of Le Salon, which features a cast of characters including the Starlette, the Showgirl and the Demoiselle, showcased in Larrson’s dark and atmospheric imagery.
The collection itself is as sexy and provocative as ever, with a big helping of Agent Provocateur’s signature playfulness.
There’s black bondage strapping galore in lines such as Chiki and Liza, while black lace is also a very prominent theme in bodies and body dresses, as are revealing elements such as sheer fabrics, cutaway detailing and quarter cup bras.
But it wouldn’t be Agent Provocateur without a healthy dose of colour, and for Autumn/Winter 2014 there are gorgeous shades such as teal, emerald green and pretty pastel pink.
You can view the full collection, and the marvellous images, on the Agent Provocateur website. Here’s a little taster for you…