Fashion Bust columnist Margaret Kennedy lets off steam about the problem of sizing when Christmas shopping. It seemed so simple. My daughter-in-law wanted thermal underwear for Christmas. There is plenty to choose from these days, with many brands and retailers offering their own technologies and styles, so finding something stylish and […]
FIT ME
12 posts
Fit is very important to lingerie brands for obvious reasons, and Bestform is taking it very seriously, urging customers to check their bra fit to ensure they are in the right size and avoid discomfort. The brand, which has just launched a fun new spring/summer 2014 collection, has has provided […]
Well, are you comfortable in your bra? We’re asking because it seems that most of us are not, according to the results of our recent bra shopping survey Quick facts 88% of women complain of discomfort to some degree from wearing their bras More than half of women struggle to […]
Triumph is launching a new campaign to fit 100,000 women worldwide for their perfect bra in 2014 as the brand celebrates the 100th anniversary of the bra. After discovering the number of online searches a month for issues related to bra fit and size, the brand conducted a survey of […]
Finding the perfect bra is a complicated business and one that is affected by so many factors. One of these is the shape of your breasts, and while these are unique to each and every one of us, there are certain styles that suit certain types of breasts better than […]
Well-fitted and beautiful lingerie is not just for younger women. A new bra can change your life at any time, as Margaret Kennedy, 67, discovered one afternoon in Selfridges. She tells Fashion Bust how being fitted for a new bra transformed her shape and made her feel 10 years younger… […]
Wouldn’t it be great if the complicated problem of finding the perfect bra fit could be solved with an app? After all, there’s an app for virtually everything else. Lotte Debell tests out some of the latest bra fitting apps and size calculators to see just how well they work. Figleaves […]
There are certain statistics that are frequently quoted in relation to bra fit. One is that up to 80% of women are wearing the wrong size bra. Another is that around a quarter of women in the UK have never had a bra fitting. Are these statistics right? Take our survey and tell […]
Anita: breast form fitting For women who have had partial or full mastectomies as a result of breast cancer, coping with the changes to their bodies and how these make them feel takes time, and a bra can be an important part of this process. Finding a bra that fits […]
As you know, we’re a team of lingerie fanatics and with that comes a passion for correctly fitting bras. So we’re totally impressed by fuller bust lingerie brand Curvy Kate’s new fit video. Explaining how your bra should fit on the band and the straps – and demonstrating how not […]