The swimsuit makes it to number one. Forget the bikini, the one-piece is the swimwear style of choice for UK women, according to the results of our swimwear survey. An overwhelming 70% of women buy swimsuits compared with 53% who buy bikinis, and for 44% it is the item of swimwear […]
SWIM & BEACH
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July 5 2014 is National Bikini Day, celebrating the invention of the bikini by French designer Louis Reard. His new swimwear design, named after the Bikini Atoll in the Pacific where the US had recently conducted atomic testing, was first modelled at a public pool in Paris and the skimpy […]
Image: Sunuva UV protective swimwear and beachwear summer 2014 Did you know? Recent figures from the Office of National Statistics show that skin cancer is now the fifth most common cancer in the UK following a huge surge in cases in the last 10 years. How well we look after our skin […]
Our recent swimwear survey revealed that shaping swimwear, just like shapewear, is no longer a niche product. Just over 40% of women now say they wear shaping swimwear, which, considering it is a relatively new technology, shows its remarkable success. And why wouldn’t it be? Unlike shapewear worn under clothes, which […]
If you’re after flattering, stylish swimwear, Moontide is one of the best brands out there, so we’re delighted that we have five of the brand’s best-selling Twist swimsuits to give away! Moontide is one of our favourite makers of swimwear here at Fashion Bust. In common with other swimwear brands […]
How adorable is this ice cream print swimsuit from Floozie by Frost French for Debenhams? We admit it, we’re suckers for kitsch and a bit of retro styling, and everything from the colour to the print on this swimsuit is ticking the right boxes. It’s fun and feminine, and it’s great if […]
The brand that is famous for its boob-boosting bras has launched a new bikini for summer that promises to give you a boost of up to two cup sizes. Dubbed ‘the boob job bikini’, Ultimo‘s new fixed gel bikini top has just hit the shops and uses the brand’s super lightweight […]
Freya Lingerie is taking its famous Bra Booth to a jam-packed celebrity pool party on Wednesday 25 June in London organised by Fake Bake to promote its Save Your Skin campaign. The lingerie and swimwear brand, which has teamed up with Fake Bake to support its sun awareness campaign and encourage sun lovers to […]
We absolutely love this season’s monochrome trend, and here are some of our favourite swimwear styles from our Caught in a Trap photo shoot for a stylish take on monochrome this summer. Whether you want the dramatic contrast of black and white, or prefer the simplicity of black or white, […]
Black and white is the timeless fashion colour combo, offering classic elegance and, this season, a totally on-trend look. Monochrome colour blocking, prints and patterns are big news on the high street for summer 2014, and nowhere is this more in evidence than swimwear. In our latest photo shoot, […]